Has the Pandemic Killed Experiential Marketing?
Has a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?Read More
Silver Award Winner – Best Stand at a Health Care Event
I’m honored and excited to share that this past week, the World Exhibition Stand Awards announced a Silver Medal for the Hello Toothpaste booth in the category of “Best Stand at a Health Care Event”.Read More
The Soup Nazi’s Outlook on Experiential Marketing and Quarantine
He’s a bit controverisal and a little eccentric, but there’s no question the famed Soup Nazi is one of the greatest genius marketers of our generation. Up there with the likes of Walt Disney, Steven Jobs and Elon Musk. The Soup Nazi understands branding to a tee and values the importance of live experiences and experiential marketing.Read More
Are You Taking Improv Classes? Here’s Why You Should Be
In today’s high-speed technologically advanced world, communication skills can be left behind. Less time is spent face-to-face as we tend to text, email or message via social media. Multiple studies have shown that technology has a negative effect on both the quality and quantity of face-to-face communications.Read More
Why Brainstorming Doesn’t Work & What To Do Instead
In an arena where “time is money”, brainstorming is not necessarily the best usage of time and sometimes an actual waste of time. Studies show that brainstorming is an outdated practice and not all that effective when it comes to generating new ideas. You’ve probably heard the phrase, “No idea is a bad idea.” It’s false, there’s lots of bad ideas and brainstorms are usually where they’re born.Read More
Three Daily Exercises You Can Do Right Now to Boost Your Creativity
As someone who is “supposed to be creative” (hell, it’s in my job title) I’ve sure come up with my share of terrible ideas. Luckily, people in the creative field are not always defined by their bad ideas; in the end it’s the good ones that get remembered.Read More
Five Lessons Marketers Can Learn About Pitching From Stand Up Comedians
In my early twenties, I spent a few years performing stand up comedy. To this day, I still tell people I was a professional comedian. 50 bucks for 8 minutes of jokes counts as professional, right? I’m going to assume anyone reading this works in some form of marketing. Do comedians have LinkedIn? So maybe you don’t know that wrench in your gut feeling of bombing a joke in front of hundreds of people, but what you probably can relate to is a pitch proposal gone wrong – your ideas didn’t connect.Read More
The Opposite – From Seinfeld to Experiential
The greatest show in the history of television is without a doubt Seinfeld and arguably, it’s most classic episode is The Opposite. Despite being a fictionalized show about nothing, there is something about this episode that should inspire any designer or strategist in the experiential world! Read More
Experiential RFPS – What Style is Right For Your Proposal?
Once an experiential project is won, producing and executing it is relatively easy. Sure, every project has its problems (printing, broken items, permitting issues, etc..). But relatively speaking, there’s a clear ask and deadline, it’s up to you to fill in those pieces.
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