Ice Cream Citadel
Blizzard created the Lich King’s Ice Cream Citadel to promote their new expansion pack – Hearthstone. A custom facade, built around a walk-in freezer became a frozen-over ice cream parlor.
Nitrogen ice cream was served to those brave enough to enter the freezing Ice Cream Citadel. Fans posed for pictures next to the Lich King on his 8ft. throne!