STAR is the latest FOX drama from Academy Award and Golden Globe nominee Lee Daniels. The storyline centers around three girls fighting to make their dreams of music stardom come true with the guidance of their mentor, Miss Carlotta.

FOX Broadcasting tapped Hadley Media to recreate Miss Carlotta’s beauty salon for a nationwide tour promoting the series’ premiere, featuring mobile styling stations, a hashtag photo print station, and beauty giveaways.

The STAR Glam Truck went to seven different markets. Kicking off in Nashville and traveling through to Atlanta, New Orleans, Houston, Dallas, Los Angeles and Oakland.

We custom outfitted the STAR Glam Tour truck to be a functioning salon featuring blowouts, braids and manicures, all complimentary to guests of the tour. Each location featured stylists from Drybar and manicurists from local salons.

STAR gave fans branded tote bags, manicure kits and compact brushes so they could keep the glam going after the event.

The STAR Glam Tour was featured by affiliate news stations in Atlanta, New Orleans, Dallas, Houston and Oakland. The truck also made a special stop to the set of STAR in Atlanta with cast members Jude Demorest, Brittany O’Grady and Ryan Destiny.

The girls were interviewed in the truck by Buck Lanford at Fox 5 and stayed for photos with the show’s own glam squad.


FOX Broadcasting

What I Did

Graphic Design, 3D Modeling, Print, Vinyl Truck Wrap

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