FX – Inflatable BASKETS Balllon

After working with Hadley Media to promote season 1 of BASKETS, FX tasked us to come up with a promotional stunt for season 2. Several concepts were pitched by myself and a fellow coworker.

I came up with the idea to create a large inflatable Baskets clown (Zach Galifianakis) in Los Angeles. The idea also included a donut shop, but that part was axed. A balloon artist was also onsite creating custom balloon animals with BASKETS stickers for fans!

The activation happened at a farmer’s market in Los Angeles a few days before the premiere of season 2.

Client

FX

What I Did

Concept Ideation

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